Snoop Dogg Net Worth 2025: From Tha Doggfather to a $165M Empire

Calvin “Snoop Dogg” Broadus came up from Long Beach to become a global icon—not just in music, but in business too. In 2025, his net worth sits comfortably between $160 million and $165 million, according to top sources like Finance Monthly, Celebrity Net Worth, Parade, and others.

And it’s not just about the numbers. His legacy translates into physical collectibles too. Pieces like the authentic Death Row chain or Crip Knit Paisley Jumpsuit, authenticated by The Realest, let you hold a slice of his story.”

How He Built That Stack

1. Music & Touring

With over 35 million albums sold, including his 1993 classic Doggystyle, Snoop keeps earning royalties—roughly $5–7 million annually .

His 2022 world tour raked in an impressive $73.7 million.

2. Media, Film & the Olympics

In 2024, Snoop served as an NBC Olympic correspondent and torchbearer—necking about $500K per day, totaling over $8.5 million  .

He also took home two Sports Emmys for that role , acted in shows like Training Day and BMF, and launched his own production arm, Snoopadelic Films .

3. Strategic Investments & Death Row

He co-founded Casa Verde Capital, a cannabis-focused fund worth around $200–300 million, and in 2022 took ownership of Death Row Records in a deal rumored near $50 million.

Plus, he’s backed early-stage companies like Reddit, Robinhood, and Klarna  .

4. Brands & Products

From Still G.I.N. gin (with Dr. Dre) to 19 Crimes wine, Leafs by Snoop cannabis, and his kid-friendly YouTube channel Doggyland, Snoop’s merchant hustle is diverse—with $5–10 million in endorsements annually  .

He’s also partnered with Corona, Dunkin’, Skechers, and co-hosted a cooking show with Martha Stewart  .

5. Real Estate & NFTs

Real-world holdings include homes in Diamond Bar, CA, a Georgia mansion, and an Inglewood recording studio  .

His digital footprint includes the pseudonymous NFT persona Cozomo de’ Medici, boasting about $17 million in Ethereum-based artworks like CryptoPunks  .

Income Snapshot

Source	Approx. Annual Impact
Music & Touring	$15–30 million
Media & Sports Coverage	$10 million+
Equity & Investments	Multi-hundred-million fund
Brand Partnerships	$5–10 million
Real Estate & NFTs	Growing assets
Total Net Worth	$160–165 million

His Business Playbook

Snoop bet on equity, not just fees. Whether buying Death Row or backing startups, he’s about sustained upside. He chooses ventures he understands culturally—like cannabis, NFTs, and tech  .

He’s also public about streaming royalties being underwhelming—calling out platforms like Spotify for low payouts even after billions of plays .

Featured Memorabilia: The Realest’s Authenticated Goods

If you’re a fan or collector, you might want these:

• A Death Row Records chain in a Snoop-autographed box. It’s last sold for $6,500, TRuEST™ authenticated.

• A Crip Knit Paisley Jumpsuit, soul-collectible style, purchased via authenticated auction.

• Master recording reels, a pre-fame Game Boy, and more. Each piece verified, making The Realest the go-to for the real deal.

What People Are Asking About Snoop Dogg

What is Snoop Dogg known for in 2025?

Snoop is still iconic for his music, but he’s also built a serious business empire. He owns Death Row Records, invests in cannabis and tech startups, appears regularly in media, and has become a go-to brand ambassador.

What kind of Snoop Dogg memorabilia can you actually buy?

You can get things like an official Death Row chain signed by Snoop, a blue paisley jumpsuit he wore, and even old master recording reels. All of it is authenticated by platforms like The Realest, so you know it’s legit.

How does Snoop Dogg make most of his money today?

These days, most of his earnings come from cannabis investments, equity in startups like Reddit and Klarna, and high-paying media gigs. He still earns from music, but that’s just one part of the picture.

Is Death Row Records still doing anything under Snoop’s ownership?

Yes, definitely. Snoop’s released new music through it and is actively using the label to distribute his catalog. It’s both a business and a legacy play.

Where can I find real Snoop Dogg collectibles?

Check out The Realest. They’ve got verified memorabilia tied to Snoop’s career, all backed by a serious authentication process.

Did Snoop really earn $500,000 a day at the Olympics?

Yeah, that happened. During the 2024 Paris Olympics, Snoop reportedly made half a million dollars per day as a commentator for NBC.

What makes The Realest different from other collectible sites?

The Realest uses something called TRuEST to verify that every item has real history behind it. So if you’re buying Snoop memorabilia, you’re getting the real deal, not a knockoff.

In a Nutshell

In 2025, Snoop Dogg stands at $160–165 million, built on decades of music, smart investing, and cultural storytelling. His empire isn’t accidental—it’s intentional. And if you want to own a slice of that legacy, authenticated Snoop collectibles from The Realest are the perfect way to do it.