Description
DJ Skee wasn’t just spinning records—he was quietly reshaping how hip-hop intersected with technology and branding. Long before influencer marketing became a buzzword, Skee saw the potential of product placement as a form of cultural currency. And few products represent that crossover better than the T-Mobile Sidekick.
In the early 2000s, the Sidekick wasn’t just a phone—it was a symbol of status in hip-hop. And Skee was one of the main architects behind that association. Through his relationships with artists like The Game, Snoop Dogg, and T.I., he helped embed the Sidekick directly into the culture: getting it placed in music videos, lyrics, magazine shoots, and red carpet moments. He understood that if your favorite rapper was seen texting on a Sidekick, fans would want one too.
But he didn’t stop there. Skee went deeper—working with T-Mobile to design custom mobile plans tailored for artists and their audiences. These weren’t generic endorsements. They were real partnerships that bridged entertainment and tech at a time when most brands didn’t understand hip-hop’s power.
The Sidekick Mixtape is a tangible result of that strategy: a product that blurred the line between promotion and collaboration. Skee didn’t just promote the Sidekick—he helped place it in the story of a generation.
Disclaimer:
This item features a Silver OVD, and has been directly received from the personal collection of Scott "DJ Skee" Keeney, and validated by TRuEST™ Authentication.
A TRuEST™ authenticator was not on-site, which is why this item does not carry our gold-level witness-based authentication OVD.
TRuEST™ Authentication
The Realest™ empowers partners in sports, music, and film with the industry's most advanced authentication and marketplace technology.
As forgeries grow more sophisticated with deepfakes and other emerging threats, protecting the integrity of physical memorabilia has never been more critical. Traditional authentication standards carry significant risk, but The Realest™ takes a proactive approach, partnering directly with teams, artists, and studios to source items at the origin.
Our multi-layered, witness-based authentication process (TRuEST™) sets a new industry standard and comes backed by a money-back guarantee. TRuEST™ replaces old-school certificates of authenticity with immutable provenance stored on the blockchain, clearly showing population data, creation dates, and key item details. This information cannot be altered, backdated, or hacked and remains accessible at all times. Each item is uniquely fingerprinted using our patent-pending covert markings and tamper-resistant OVD holograms.
These security measures ensure The Realest™ can verify authenticity with absolute certainty, now and in the future, while detecting any attempts to alter or counterfeit items using undisclosed, cutting-edge security methods.
